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Home > Publications > Quill > From the President



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Tuesday, August 7, 2012
From the President

Excellence in Journalism Conference: Register for fun — and for your future

By John Ensslin

I've been a journalist for 34 years, and the learning curve in the past five years has been just as steep as it was for the first five.

I've learned to tweet, blog and use social media to advance my writing and reporting.

I've learned how to shoot and edit video. I even spent some time in film school learning about visual grammar and how to tell a story in a minute or two.

I've produced my own Internet radio news program. I've covered raging floods with my trusty iPad. And I still take notes the old-fashioned way, with pen and notepad.

None of this is remotely a complaint. Learning how to tell old familiar stories in completely new ways has been one of the pure joys of being a reporter in recent years.

I look at the world differently now. While on assignment, I think to myself: I can live-blog this, shoot some raw video, write my story on a park bench and tweet breaking news. It's terrific fun, and somehow I still get paid for it.

One very tangible reason I still have this job (aside from my sheer incompetence at almost everything else) is the fact that I've managed to stay somewhat current with all these changes thanks in no small part to SPJ.

Most newsrooms have had to cut back if not eliminate their budgets for training and continuing education. If you want to take a couple of days off now to attend a seminar or a conference, chances are they will be on your own dime and time.

That's why I think SPJ is such a solid investment in myself. For $75 a year, I've been able to access a ton of training and tools that have enabled me to be a better reporter.

I think back to all those spring conferences I've attended in Salt Lake City, Denver, Fort Collins, Colo., Long Island, N.Y., and Tacoma, Wash. There wasn't one where I didn't come back to the newsroom the following Monday and start applying something I had learned.

The pace of learning accelerates even more when I think of what I learned at our national conventions in Chicago, Washington, D.C., Atlanta, Las Vegas and New Orleans.

That's one reason I'm so looking forward to this year's convention, Sept 20 to 22 at the Harbor Beach Resort in Fort Lauderdale. It’ll be our second year teaming with the Radio Television Digital News Association to present the conference we call Excellence in Journalism. (Information and registration are at excellenceinjournalism.org.)

First, there's the hotel itself. It is so unlike any of the earlier convention venues we've been to in recent years. You walk out the back door and you're a short walk from the ocean.

The white-sand beach has sections roped off for a tortoise nesting area. I'm told on a moon-lit night you can go down to the water's edge and see these magnificent creatures in their natural habitat.

If I were not slated to be at a national board meeting, I would definitely take the hovercraft tour of the Everglades. And I plan a return visit to an outrageously retro Polynesian tiki bar that dates back to the 1950s. (Think “Mad Men” with flame dancers and umbrella drinks.)

But I digress. There's also some excellent learning opportunities and great speakers.

One of our keynote speakers is Sree Sreenivasan, a Columbia University journalism professor who I heard talk earlier this year at an SPJ event in New York City. He is an expert on using social media to enhance your journalism skills. An hour with him will definitely raise your reporting game.

And not everything is high tech. Another speaker is Rick Bragg, a Pulitzer-winning New York Times reporter and best-selling author. In my book, Rick is one of the best storytellers of our generation. And trust me, even in a digital age, stories still matter. I think they matter more.

Our partnership with RTDNA has made our conventions even more useful. As all forms of media have converged in recent years, people on all sides of our profession have skills that are useful to share.

For example, one breakout session I'm hoping to catch is "Unleash Your Inner Broadcaster," presented by the Public Radio News Directors. This is a program we would never have been able to assemble without our friends from RTDNA.

Oh, and one of my personal journalism heroes, longtime public radio host Bob Edwards, will be speaking. He'll also receive our Fellows of the Society award, one of our highest honors. I can't wait.

This convention also will mark the end of my year as president. This job has been a joy, and I intend to work it hard right up to the last day.

But one thing I'll enjoy when I turn the presidency over to the very able Sonny Albarado is this: When the 2013 convention in Anaheim rolls around, I expect there will be a lot more time to soak up the learning there.

But you won't have to wait that long. Stop reading and register today while you can still get the early bird rate (ends Aug. 28). After all, aren't you and your career worth the investment?

John Ensslin, a reporter for The Record in northern New Jersey, is the 2011-12 SPJ president. Reach him at jensslin@spj.org.

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