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November 2007 - Posts

No. 5: Evergreen content

Where I work, the word “evergreen” brings groans from reporters. It describes the stories you have to do to fill the paper during holidays, when most everyone else is off and the news is slow.  On the web, it means something much more different. 

WSJ says "Not so fast, my friends..."

Just when it looked like the Wall Street Journal would join the 21th century and drop its "pay-for-view" content on its Web site and move to a free model, Michael Rooney, chief revenue officer and senior vice-president of the company's consumer media
posted by KamalWallace | 0 Comments

No. 4: Multimedia

The KBI was envious. The special agents of the Kansas Bureau of Investigation were assigned to courthouse security in tiny Eureka, KS, for the capital murder trial of Scott Cheever.  Cheever was accused of killing the local sheriff. They