What we're not doing

How many of us actually read our own publication, watch our own program, or listen to ourselves on the radio?
Not as many as one would expect.
At my last job, every 6 months or so an editor would remind us to read the newspaper. It's painfully obvious if someone hasn't been reading it - they won't know which stories get second-day heads, or that we've been running a contest promo for the last five days, or a myriad of other things that one can learn by staying updated on what the company is doing.
Keeping up with daily publicatons (shows, etc) can be challenging, especially if it's a large area where there's a lot going on. But knowing what your colleagues are doing is priceless, and will pay off when editors realize you know your stuff.
And you don't have to read every word of every piece. A quick morning skimming of hot topics, even just reading heads and decks, will give you an update on the city and information about your colleagues. You'll know who's putting in more stories, and what the well-written stories look like.
Also, you'll learn the style of other employees and know when they've done something great so you can compliment them (a little deserved ego-boost never hurts). And if you're just starting out you can learn from the headlines or articles you're reading to improve your own work.
So never underestimate doing your own daily research. This little act can really pay off and is impressive, because most people forget to keep up with their own company's work.