How to build a Web site

Hi guys, another Web cast from the American Society of Journalists and Authors. Nonmembers can listen in for a fee. Check it out! Amy Green, freelance committee chairwoman.

Whether you're launching your first website or want to take an existing one to the next level, our expert speakers will give you the inside scoop on showcasing your writing talents and professional skills for optimal impact. Get smart, easy-to-follow tips on design, search engine optimization, where to host, avoiding common mistakes, and adding sizzle to boost sales. In these challenging times for freelancers, knowing how to market yourself effectively is crucial for success and survival.

Moderator Lisa Collier Cool, a past ASJA president, bestselling author and winner of 18 journalism awards, has made more than $30,000 in sales to new clients who found her through her website, http://www.lisacolliercool.com , launched in February of this year. She's the author of How to Write Irresistible Query Letters and has sold more 500 articles to Reader's Digest, Parade, Wall Street Journal, Ladies Home Journal, Woman's Day, Glamour, Self and many others.

The speakers are:

* Rhea Drysdale is Co-Founder and COO of Outspoken Media, Inc., an Internet marketing company that specializes in competitive search results. Rhea has over five years experience in online reputation management, search engine optimization and social media, and has spoken at events like Pubcon, SEMNE, ACCM and IM Spring Break. Website: http://outspokenmedia.com

* Tim Harper, ASJA member and editor of The ASJA Guide to Freelance Writing: A Professional Guide to the Business, for Nonfiction Writers of All Experience Levels, teaches and serves as writing coach at CUNY Graduate School of Journalism, where he helps young writers launch their websites. An award-winning journalist and author of 12 books, his credits include Atlantic Monthly; Readers Digest; Forbes; Time; Crain's New York. Advertising Age; Editor & Publisher; and many others. Website: http://www.nvo.com/timharper

* Barbara Krasner, ASJA member, is a senior web copywriter and editor at LexisNexis, and spent 30 years in marketing for Pearson, R. R. Bowker, AT&T, and Alcatel-Lucent. She's an award-winning journalist and author of four books. Website: http://www.barbarakrasner.com

* Eric Yaverbaum has been a regular on the talk show and lecture circuit for 25 years. You can find him everywhere from Good Morning America to Larry King and on the covers of USA Today, Forbes and Business Week. He has written five bestselling books, including Public Relations Kit For Dummies, Secrets of the WorldÆs Most Successful CEOs, and Everything Leadership, and ran the 11th ranked public relations agency in the country. Website: http://www.erichopr.com/meet.htm

Date: Thursday, September 24, 2009

Time: 5:30 to 8:00 PM (program/webcast starts at 6:00 PM Eastern time).

Place: CUNY Graduate School of Journalism, Room 308, 219 West 40th Street, New York City. Bring photo ID, which may be requested by CUNY staff.

Cost: $25 for members and guests; $35 for non-members; $5 for students. Sandwiches, soft drinks and desserts included in the price of admission. Sign up early -- space is limited.

Reservation required to attend the program. Members' signup:
http://www.asja.org/members/calendar/calmem.php

Nonmembers can reserve at:
http://www.asja.org/calendar/calendar.php

Viewing the live webcast is a free, members-only benefit. On the day of the program, check the members calendar page for the link:
http://www.asja.org/members/calendar/calmem.php

Nonmembers can buy a download of this or previous programs for $10 each at the ASJA Store:
http://www.asja.org/store/store.php

We hope to see you at the program!