More on Targeted Ads

Amy Gahran renews her plea to news organizations:

"My local supermarket does a far better job of delivering relevant ads to me on the back of every grocery receipt than any news site I visited today. The technology exists! So what are the real barriers (technological and human) blocking its deployment in news sites? If current online ad practices, systems, and network aren't supporting (and may even be damaging) our business, why do we cling to them? Why aren't we experimenting with more intuitive approaches?"

Gahran writes that she'd "love to hear your thoughts on constructive, specific steps news organizations could take to implement more relevant (and hence more effective) online advertising models."

She caught our last post on targeted ads -- and linked back to Christine Tatum's comment -- so feel free to comment here.